AI image generators have made significant strides, producing increasingly realistic and precise imagery. Recently, a London agency revisited an experiment from a couple of years ago, highlighting this progress.
Back then, 10 Days and their AI branding studio, ADINTELLIGENCE.AI, used AI to create advertisements for well-known brands. The results were astonishing, especially when viewed retrospectively. Fast-forward two years, and the agency repeated the exercise to gauge AI’s advancements. The verdict? While the results remain unsettling, they’ve taken a different form. The images from 2 years ago are on the left with this years ones on the right.
Using the same four-word prompts in Midjourney, the agency generated images for brands like Gucci and KFC. A side-by-side comparison reveals improved detail and anatomical accuracy. Yet, these AI-generated images still distinctly bear the mark of artificial creation.
Notably, the 2022 results for brands such as Nespresso, KFC, Wimbledon, British Airways, Gucci, Ray-Ban, Gymshark, Uber, Colgate, and Brewdog were lackluster. Two years ago, the mere fact that AI could create anything was remarkable, even if the outcomes were a bit questionable. Today’s results border on hyperrealism but lack a meaningful connection with consumers.
While AI can now produce vintage-style posters for British Airways, they fall short compared to the ingenuity of recent acclaimed campaigns. Simultaneously, the accuracy of some AI-generated images is eerie—gone are the days of six-fingered hands and two-headed figures. Although realism has improved, these ads still lack the creativity and human experience.
Nevertheless, given the ongoing changes, the gap between AI and human creativity will likely narrow significantly in the next two years.
All images created in Midjourney by ADINTELLIGENCE.AI
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