In a bold and innovative move, the LA28 organising committee has unveiled over 40 unique logos, each representing a different facet of the city’s rich and diverse culture. These logos, crafted by a dynamic mix of artists, athletes, and celebrities, go beyond traditional branding. They are a vibrant celebration of LA's creative spirit, showcasing the city's unique ability to blend tradition with innovation. They have been designed to show whats makes Los Angeles so special.
Clockwise from top left: Alex Morgan, Scout Bassett, Allyson Felix and Chantel Navarro. (Image LA28)
What makes these logos truly unique is the collaborative effort behind them. From global icons like Billie Eilish and Snoop Dogg to local heroes like gold medalist Chloe Kim, Football superstar Alex Morgan and streetwear designer Bobby Hundreds, the diversity of the designs mirrors the diversity of Los Angeles itself. Each logo features a static 'L', '2', and '8', with the 'A' changing to represent the eclectic spirit of LA, making these logos more than just symbols — they're stories.
Clockwise from top left: Reese Witherspoon, Lauren 'Lol' Spencer, Billie Eilish and Bobby Hundreds. (Image LA28)
The LA28 organising committee wanted to create something that truly represents the city, and they’ve done just that. The ever-changing 'A' in the logo series is a nod to the ever-evolving nature of LA, with designs ranging from street art to retro styles, embodying everything from pop culture to traditional heritage. As the countdown to the games continues, these logos will be seen on everything from digital screens to official merchandise, capturing the essence of a city that defies a singular identity.
Snoop Dogg's LA28 logo (Image: LA28)
Whether it’s Snoop Dogg’s regal design, Chloe Kim’s pastel artwork, or Scout Bassett’s infinity symbols, each logo is a celebration of LA’s creativity and the people who make the city what it is.
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